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SEO Data Analyst

Apply now Job no: 496035
Work type: Restricted
Location: Calabasas Campus
Categories: Communication/PR/Marketing, Technology, Integrated Marketing Communications

This experienced Search Engine Optimization (SEO) Data Analyst will be responsible for optimizing university digital marketing channels to maximize their true SEO potential. We are looking for a hands-on professional with excellent problem solving skills that has knowledge of various SEO reporting & analytical platforms to support our CRM, Web, and Mobile teams in Integrated Marketing Communications. The applicant will possess a clear understanding of search algorithms and how to properly leverage these components in the SEO strategy and address measurement and reporting of all organic traffic and PPC across all properties and page types. Integrated Marketing Communications is directly tasked with supporting the University's mission and strategic plan by building brand equity, elevating the University's national reputation, providing strong and consistent institutional message leadership, and implementing effective integrated marketing and communication strategies.The SEO/Analytics Marketing Specialist fulfills a central role in helping the department accomplish its goals.

Duties

  • Administer the long-term SEO plan by executing and successfully tracking ROI and completing day-to-day SEO tasks & projects.
  • Work with Schools and consultants to build SEO roadmap and properly execute against it.
  • Ensure a careful balance of on/off page optimization including content generation and link building.
  • Work with Schools and consultants to build SEO roadmap and properly execute against it and provide training to content and development teams.
  • Stay up to date with industry trends and inform other stakeholders on required changes.
  • Perform other duties as assigned.
  • Uphold University mission through work performed.

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Skills and Qualifications

Required: 3 years of SEO experience in all digital marketing channels and 2 years working with Analytic tools including the Google suite. BA/BS in Marketing or related discipline with a strong understanding of technical SEO or BA/BS in Engineering or similar technical discipline. Understanding of HTML, CSS, JavaScript, and other scripting languages. Experience with Google product suite, html, content editing and creating

Preferred: Excellent project management and prioritization skills and ability to align efforts across multiple departments. Good understanding of web development and design as it pertains to search engine algorithm. Very strong organization, problem solving, and interpersonal skills. Proficient using SEO tools such as; seoClarity, Brightedge, Conductor, MOZ and Rio SEO. Proficient in Google Webmaster tools. Proficient in Web Analytics tools such as Google Analytics, Omniture, or Coremetrics

Qualified individuals should be able to articulate a strong commitment to diversity, and have the ability to work effectively with individuals from different backgrounds.

Offers of employment are contingent upon successful completion of a criminal, education, and employment screening.

This is a restricted, non-exempt, 40 hour per week position.

Salary: Commensurate with experience

Advertised: Eastern Daylight Time
Applications close:

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