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Assistant Director, Digital Media Communications

Apply now Job no: 499103
Work type: Regular
Location: Malibu Campus
Categories: Communication/PR/Marketing, Development/Alumni Affairs, Advancement

The Assistant Director, Digital Media Communications is responsible for the creation, management, implementation and evaluation of Alumni Affairs marketing and communication strategies across all media platforms, with the goal of “building community and enduring alumni loyalty."

The purpose of this position is to promote alumni events, engage alumni with captivating digital content, assist in building online alumni communities, and provide marketing leadership and guidance to Alumni Relations colleagues. The Assistant Director, Digital Media Communications will lead data collection and analysis projects to inform online and in-person alumni engagement strategies.

This is the perfect position to gain valuable experience in becoming a well-rounded digital media expert. The ideal candidate will be experienced in technical ability and have the desire to create dynamic content that connects Pepperdine constituents with the University. 

Duties

  • Develop and implement marketing plans for each event managed by Alumni Affairs, including promotion via social media, email, registration pages, websites, and other media and channels
  • Support online platforms and emerging technologies related to alumni engagement, including event registration, content management systems, digital marketing platforms, and online social communities. Stay current with industry trends regarding the use of technology in alumni engagement.
  • Develop, write, edit, and publish engaging digital (written, video, and graphic design) content for alumni affairs websites, event and program marketing, e-newsletters, blogs, and social media. Serve as lead in gathering and sharing content from all 5 schools and University departments.
  • Manage alumni data by creating and running queries, reporting, segmenting, and developing alumni demographic personas for the purpose of e-communication.
  • Collect and analyze data; measure and report performance of digital marketing campaigns and create and implement marketing strategies.
  • Perform other duties as assigned.
  • Uphold University mission through work performed.

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Skills and Qualifications

Required: BA/BS degree in marketing, communications, journalism, public relations or related field. Experience in writing content for newsletters, events, etc. Proven experience in digital marketing and graphic design. BA/BS degree in marketing, communications, journalism, public relations or related field. Experience in writing content for newsletters, events, etc. Proven experience in digital marketing and graphic design. Experience with Google Suite, Microsoft Office and Adobe Photoshop and Illustrator.

Preferred: Experience developing news stories and conducting interviews. Experience in video production and editing. Knowledge of video production best practices and Customer Relationship Management (CRM) programs. Experience with Raiser's Edge and Salesforce (Marketing Cloud and Fonteva).

Qualified individuals should be able to articulate a strong commitment to diversity, and have the ability to work effectively with individuals from different backgrounds. Qualified applicants with criminal histories will be considered for employment in compliance with all applicable laws.

Offers of employment are contingent upon successful completion of a criminal, education, and employment screening.

This is a regular, exempt, 40 hour per week position.

Salary: Commensurate with experience

Advertised: Pacific Daylight Time
Applications close:

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