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Marketing Coordinator for Enrollment Management

Apply now Job no: 499154
Work type: Regular
Location: Malibu Campus
Categories: Seaver College, Communication/PR/Marketing

Supporting the Director of Enrollment Management Marketing, this position will author print/electronic content, manage social media efforts, and coordinate recruitment events for Enrollment Management that combined will help define and promote the University's mission to a wide external audience. Therefore, this position directly supports Goals 2, 4, and 5 of the strategic plan by contributing to wider Enrollment Management efforts to attract diverse, mission-fit applicants.

Duties

  • Create and execute social media strategy for Seaver Enrollment Management, in consult with University IMC and the Strategic Enrollment Management Committee; Manage daily operation of Enrollment Management's social media accounts on Facebook, Instagram, Twitter, and Pinterest through scheduled and manual posts; Create and design ads for strategic paid advertising on Facebook and Instagram; Represent Seaver Enrollment Management on the University-wide Social Media Committee; Develop an expertise in social media marketing through researching and analyzing competitors, trends, best practices, and emerging platforms; Cover/document major on-campus events and activities through photography and posts.
  • Support on and off-campus Enrollment Management events through social media efforts; Represent the Enrollment Management Marketing Team by serving as a member of the Enrollment Management Events Committee; Coordinate and execute digital events on campus in consult with the Events Coordinator; Coordinate digital, print, and social media marketing efforts with the Enrollment Management Events Committee; Maximize technology experience for on-campus events in consult with Director of Enrollment Management Marketing and the Campus Visit and Experience team; Mobile App development and management for annual yield event.
  • Create and manage admission content for the Seaver Blog in consult with the IMC Seaver Digital Content Creator; Write copy for electronic communication and print publications.
  • Work in consult with the Director of Enrollment Management Marketing to write and prepare video scripts; Work collaboratively with the Integrated Marketing Communication's Videography Team and outside partners to coordinate production and filming; Create digital content via graphic design for Enrollment Management social media account; Photography and photo editing for website, electronic communication, and print materials.
  • CRM - Work in consult with the Director of Enrollment Management Marketing to support Recruitment 2.0 CRM integration projects and help manage CRM email campaigns and events
  • Professional Development - Stay current with social media and marketing strategies and best practices as they relate to higher education marketing, and update Enrollment Management staff when appropriate.
  • Content development and web page design for the Seaver College website.
  • Identify voids in higher education marketing and develop projects to present Seaver Enrollment Management as a helpful, authoritative, and informational resource to students and parents during the admission process and college experience.
  • Perform other duties as assigned.
  • Uphold University mission through work performed.

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Skills and Qualifications

Required: Bachelors degree required. One year of professional work or intern experience in a social media management or marketing setting. Excellent written and oral communication; copy editing skills; attention to detail; understanding of social media marketing techniques and platforms (e.g. Instagram, Twitter, Facebook, etc.); photography skills; ability to collaborate, multi-task and take initiative; familiarity with Pepperdine University and Seaver College; appreciation for and awareness of branding. Proficient in MS Office Suite (e.g. Word, Excel, PowerPoint) and Mac software; Management of popular social media platforms.

Preferred: Bachelors degree from Seaver College in communication, business, marketing, or advertising strongly preferred. 1 year of full-time employment in higher education marketing or social media management strongly preferred. Photoshop, Illustrator, Salesforce, Omni Update proficiency strongly preferred.

Qualified individuals should be able to articulate a strong commitment to diversity, and have the ability to work effectively with individuals from different backgrounds. Qualified individuals with criminal histories will be considered for employment in compliance with applicable laws.

Offers of employment are contingent upon successful completion of a criminal, education, and employment screening.

This is a regular, nonexempt, 40 hour per week position.
Salary: Commensurate with experience

Advertised: Pacific Daylight Time
Applications close:

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