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Event Marketing Specialist

Apply now Job no: 499158
Work type: Regular
Location: Calabasas Campus
Categories: Communication/PR/Marketing, Integrated Marketing Communications

The Event Marketing Specialist will focus on the creation of events, management of the event system, development of best practices and deployment of standards for University event creators. The Event Marketing Specialist is responsible for the development and execution of event campaigns and event promotions including system administration, user training, and campaign reporting for Pepperdine University,

The Event Marketing Specialist will implement all aspects of the platform, explore opportunities to increase the value of events as they relate to the overall Salesforce CRM initiative and the Salesforce Marketing Cloud, create events when required, provide support to event managers, and conduct ongoing event data reporting. Integrated Marketing Communications is directly tasked with supporting the University's mission and strategic plan by building brand equity, elevating the University's national reputation, providing strong and consistent institutional message leadership, and implementing effective integrated marketing and communication strategies. The Event Marketing Specialist fulfills a central role in helping the department accomplish its goals.

Duties

  • Event Administration - Administer event management system to include permissions, access, policies, and branding standards.
  • Event Operations - Provide support to event managers and backup to the Email Marketing Specialist for communications through Salesforce Marketing Cloud. 
  • Event Operations - Increase value of events as part of the University's CRM initiative and update current processes and develop new best practices and event standards.
  • Analytics & Reporting - Produce and distribute performance reports. Make strategic recommendations to improve results.
  • Event Production- Create events, build landing pages and registration processes.
  • Trends - Conduct research related to e-marketing trends and best practices. Keep abreast of current Web marketing trends and technologies in higher education.
  • Perform other duties as assigned.
  • Uphold University mission through work performed.

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Skills and Qualifications

Required: Bachelor's degree. 3 years of experience working with event management, registration, and communication tools. 2 years of HTML experience. 1 year of Adobe Creative Suite experience. At least 5 years' experience in an education environment with managerial/leadership skills. Proven understanding of and experience with user-centered design, graphic design, user browser behavior, SEO process, development of organizational/structural concepts and project processes for major web development. Experience with computer and email software systems and tools.

Preferred: Master's degree. Experience with Event Systems. Experience with interactive online community applications. Experience using Google Analytics. Experience with Marketing automation, email campaigns, and and Salesforce Marketing Cloud. Experience in a higher education environment highly desirable. Strong written and verbal communication skills and ability to present and train. Mac and PC proficient

Qualified individuals should be able to articulate a strong commitment to diversity, and have the ability to work effectively with individuals from different backgrounds. 

Offers of employment are contingent upon successful completion of a criminal, education, and employment screening. Qualified applicants with criminal histories will be considered for employment in compliance with all applicable laws.

This is a regular, exempt, 40 hour per week position.

Salary: Commensurate with experience

Advertised: Pacific Daylight Time
Applications close:

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