The manager of marketing and communication will oversee all aspects of marketing, marketing communication, and public relations for the School of Public Policy (SPP) through multi-channel marketing to drive top-of-funnel prospective student traffic and cost-effective lead generation. This position will uphold and develop the national reputation and global profile of SPP to all internal and external audiences. The manager of marketing and communication will work closely with the dean, senior director of student services, the director of recruitment and program relations, and the integrated marketing communications office to position the School, Master of Public Policy
program, DC Summer Scholars, and future online programs as one of the most unique graduate public policy programs in America.
- Ensure synergy and accuracy of themes and pillars across all SPP communication materials, channels, and platforms adhering to University branding and style guidelines.
- Serve as school-level copywriter and editor of the bi-annual Dean’s Report.
- Audit and revise academic catalog and student handbook materials annually.
- Write and produce regular e-newsletters to external audiences to increase name recognition and presence among public policy accrediting bodies. E-newsletters may also be focused on donors and community members for event and news updates.
- Determine, create, and maintain content on SPP website, Newsroom, podcasts, portal, and blog.
- Produce internal Pepperdine communications (PeppToday on Community).
- Maintain and create content for all school-level social media accounts (including, in conjunction with the assistant director of career services, LinkedIn and PeppConnect).
- Write articles, edit content, proofread all correspondence and marketing communications.
- Develop and enforce the school’s academic and event communication calendar.
- Maintain custom mailing and distribution lists.
- Work in collaboration with the director of admissions and program relations and assistant dean for administration to proactively create opportunities to showcase success of SPP; experience work independently and as a team.
- Create collateral materials for career and student services.
- Coordinate relationships with and manage outside vendors and consultants from print to social media, sponsorships, and paid media.
- Foster working relationships with various SPP and University stakeholders and departments.
- Keep abreast of issues related to public policy and current topics to ensure connection with audiences and maximum SEO.
- Create—from concept to delivery—all print and digital assets and materials for national and international audiences for 1) SPP recruitment (in conjunction with senior director of student services), 2) SPP events and conferences (correspondence, invitation, program, webpage), and 3) other SPP programming while adhering to University brand and style guidelines.
- In conjunction with the dean, senior director of student services, and Integrated Marketing Communications, the manager of marketing and communication will plan and execute paid social media, digital advertising, and PPC recruitment annual strategy and budget.
- Maintain budget and track spending on all paid marketing and advertising fronts.
- Interpret and analyze data; tactical evaluation of ROI and maintaining of budget for marketing and communication efforts and expenditures that drive top-of-funnel prospective student traffic with cost-effective, lead-generation tactics.
- Conduct general marketing research to keep abreast of trends relevant to all marketing channels and strategies with awareness of competitor activities.
- Oversee design strategy to ensure brand consistency across multiple mediums including print, online, and email.
- Prepare, produce, edit, and distribute Davenport Institute research reports.
- Develop press pitches and feature stories for internal and external audiences.
- Write and edit public relations press releases in conjunction with University public relations professionals within integrated marketing communications to disseminate to appropriate media.
- Cultivate relationships with faculty and senior staff to identify and develop ways to promote research, achievements, and scholarly work to relevant audiences including positioning faculty as media experts and placing opinion pieces.
- Promote the school to external audiences through story and profile creation through various platforms including media releases and pitches.
- Create relationships with reporters and media outlets.
- Serve on University committees as assigned, including the University Integrated Marketing Group, Pepperdine Editorial Committee, Social Media Committee, and Pepperdine Magazine Advisory Board.
- Develop and manage various content calendars and schedules for all marketing and communication channels (such as recruitment, events, programming, paid and non-paid digital and social media).
- Manage print and advertising budget.
- Oversee donor and dean correspondence for message and editing consistency.
- Supervise graduate assistants and marketing and communication vendors; direct timeline of consultancy deliverables.
- Support on-campus and virtual events by taking photos and videos, posting on social media (ex: live Tweeting), working with University photographers and videographers, and event set-up and break-down.
- Support creation of and edit donor and foundation proposals.
- Submit Workfront requests for event invitations, materials, web content.
- Cultivate, implement, and maintain ongoing relationships with current and prospective students and alumni for development.
- Assist in developing and executing an annual overall marketing communication strategic plan for the School of Public Policy to promote and elevate its unique image to align with the University mission and School of Public Policy strategic intent.
- Lead communication research efforts through brand identification discovery, focus group sessions with School of Public Policy constituencies.
- Perform other duties as assigned.
- Uphold University mission through work performed.
The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Skills and Qualifications
Required: Bachelor’s degree in the areas of business, communications, journalism, liberal arts, or related field, with a strong emphasis in English and language arts. 2-3 years’ experience in multi-channel marketing AND communication; including 1-2 years of social media marketing; 2 or more years supervisory or departmental managerial experience; 2 or more years’ experience in developing communications and public relations materials; 1 or more years of experience in website content development and support.Proficiency in and practice of sound marketing principles including experience in designing and implementing a marketing communication plan and campaign; ability to design messaging and imagery for effective marketing campaigns; established effective communication skills and superior writing ability; proven editing ability and knowledge of proofing rules including experience with Associated Press and Chicago Manual style guides; demonstrated creative writing skills to produce highly effective pieces that are appropriately organized and detailed, logical, and factually correct; ability to make independent decisions and to work independently and take initiative in a team-oriented environment; superior organizational skills to sustain a high level of productivity under the pressure of a heavy workload with multiple priorities and competing deadlines; superior oral and written communication skills; strong interpersonal and public relations skills; supervisory skills; word processing, spreadsheet, and database management; able to give careful attention to detail and accuracy; ability to set appropriate short- and long-range goals and benchmarks to develop effective action plans toward attainment of goals. Strong computer skills, including knowledge of CRM platforms (preferably Salesforce and Marketing Cloud), MS Office and Google Drive/Docs, Adobe Creative Suite, and confidence using cloud-based Internet tools and information systems with familiarity in CMS platforms, web analytics tools, social media analytics and reporting; comfortable using data management systems; word processing, spreadsheet, and database management skills. Experience with Microsoft Office (Word, Access, Excel, PowerPoint) and Google Education suite (Gmail, Drive, Calendar, Docs, Hangout, Sites); Zoom/Microsoft Teams/GotoMeeting. Must be able to sustain high levels of productivity under stress, while maintaining accuracy and positive public image to all clients and audiences; ability to drive to various locations throughout California; must own a car and have a good driver record.
Preferred: 1-3 years of interacting with a variety of senior executives, high potential alumni, students, faculty, and/or administrators; knowledge of recruitment marketing in academia helpful. Good understanding of web development and design as it pertains to search engine optimization. Proficient in CMS platforms, preferably OmniUpdate. Proficient in Web Analytics tools such as Google Analytics. Knowledge of digital repository services such as Digital Commons. Experience using Salesforce CRM; Knowledge of Raiser’s Edge and Oracle/Peoplesoft is a plus.
Qualified individuals should be able to articulate a strong commitment to diversity, and have the ability to work effectively with individuals from different backgrounds.
Offers of employment are contingent upon successful completion of a criminal, education, and employment screening. Qualified individuals with criminal histories will be considered for employment in compliance with applicable laws.
This is a Regular, Nonexempt, 40 hour per week position.
Salary: Commensurate with experience.