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Director of Recruitment and Program Relations

Apply now Job no: 500465
Work type: Regular
Location: Malibu Campus
Categories: School of Public Policy

Grow and maintain the Master of Public Policy enrolled student body to 100-120 students through innovative recruitment strategies, recruiting and onboarding new students in any newly created academic and professional program offerings, onboarding new Master of Public Policy and other program students—such as those offered at the Pepperdine Washington, DC, campus—in a manner consistent with the mission and values of Pepperdine University and the School of Public Policy. This position will leverage relationships across academia and externally among other like-minded and appropriately targeted institutions; and will develop and execute recruitment strategies that include in-person recruitment events, digital recruitment, presentations to prospective student audiences and faculty, and travel to graduate workshops and fairs. 


  • RECRUITMENT: Develop and execute an innovative recruitment plan that takes advantage of in-person recruitment events, digital recruitment, targeted advertising, and program relationships. Serve as a voting member of the School of Public Policy Admissions Committee. As it relates to the advancement of recruitment/admissions/enrollment, program services, alumni engagement, serve as point of contact for educational and program partners, and act as ambassador for the School of Public Policy and representative of the dean, both internally and externally; represent the School of Public Policy at all relevant admissions Pepperdine University committees; develop on-ground recruitment campaign that may consist of recruitment graduate fairs, open house events, online workshops, presentations to classrooms and faculty; travel to and table at graduate workshops and fairs (PPIA, Model UN, Idealist). Oversee prospective student journey in CRM which includes regular meetings and updates in Salesforce and PeopleSoft, report metrics at each stage of the funnel, report demographics on cohort. Lead all admissions and scholarship committee meetings and provide analytics to aid in decision making. Market the program including the overall development and promotion of the School of Public Policy's image through targeted strategies including: recruitment events, presentations to faculty and students at targeted institutions, and regular relationship-building with those who influence prospective student decisions (i.e., professors, policy leaders). Create recruiting calendar for domestic and international graduate fairs and other recruitment events; set up school visits and campus tours for interested candidates; responsibilities also include recruiting students to SPP's growing presence in Washington, DC and any other academic and professional programs created at the School of public Policy. Build program awareness among travel to local and national markets in support of student recruitment. 
  • PROGRAM RELATIONS: Revise and implement strategies and plans to strengthen existing educational and program partnerships and build new relationships for the School of Public Policy's Master of Public Policy program, its Washington, DC Policy Scholars program, and other academic and professional programming to promote enrollment and professional development. These relationships should be across academia, both internally at Pepperdine University and externally with other like-minded and appropriately targeted institutions, and the political, policy, and public affairs communities, exploring both domestic and international relationships and opportunities. These partnerships should primarily focus on increasing prospective students/applicants. Grow P4 network and nurture existing relationships.
  • MARKETING: Develop and implement a marketing and advertising strategy for the School of Pubic Policy's programs including the overall promotion of the School of Public Policy's image. Strategies will include developing print collateral materials, digital assets, website copy, and digital recruitment strategies (display ads, Google search, YouTube marketing, paid social media, and related channels). Develop content that drives top-of-funnel prospective student traffic with cost-effective, lead-generation tactics. Foster relations with manager of marketing and communication and various University departments to develop prospective student marketing content.
  • SUPERVISORY AND OFFICE MANAGEMENT: Manage one exempt full-time position, admissions and office manager, as this position provides recruitment, admissions, and enrollment support to execute successful services to prospective students, applicants, students. Review all recruitment-related expenses including externally funded activities. 

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Skills and Qualifications

Required: Bachelor's degree in management, marketing, or related field to the School of Public Policy (i.e. public administration, public policy, history, political science, economics, statistics, most social sciences). Working 5-10 years’ experience in comparable position will be considered for degree equivalency. Superior work ethic for long hours, including evenings and weekends. High energy level to meet the demands of the position. Must be able to sustain high level of productivity under stress, while maintaining accuracy and positive public image to all students, clients and audiences; ability to scan quickly and accurately detailed reports and correspondence to discover critical success factors and items. Must be willing to travel a minimum of three months a year for extended periods of time, ability to drive to various locations, must own car and have good driver record. A minimum of 5 years in an academic/policy environment (university, think tank, policy organization, political organization) with a successful track record of building relationships with leaders in these areas (i.e., professors, department deans, policy researchers, think tank executives, political leaders, etc.). In particular, candidate should be familiar with the Christian/religious college environment along with the networks of liberal arts colleges, universities, and student organizations. Candidates should have some familiarity with financial aid development and procedures, as well as some understanding of the admissions process.

Experience in prospective student marketing publication preferences; ability to interact with diverse populations including students, executives, and high profile alumni; superior communication abilities to supervise staff; and proven track record of making independent decisions. Experience in developing strategic plans within an academic/policy environment and working with others to achieve challenging goals. Effective communication skills, oral and written, including editing ability. Superior interpersonal and public relations skills; well-developed university/policy relationships, managerial/supervisory skills, knowledge and experience in educational administration relative to institutional management. Candidate should have some background in communications with awareness of social media platforms and basic marketing concepts. Ability to analyze broadly defined policies/activities and formulate plans for implementation of recruitment, financial aid, and student services issues; ability to initiate and take independent action. Knowledge of internet and software for recruitment and admissions, including CRM databases and on-line admission applications; experience with Microsoft Office (Word, Access, Excel, PowerPoint) and Google Education suite (Gmail, Drive, Calendar, Docs, Hangout, Sites). 

Preferred: Master’s degree in management, marketing, or related field to the School of Public Policy (i.e., public administration, public policy, history, political science, economics, statistics, most social sciences). Working 5-10 years’ experience in comparable position will be considered for degree equivalency. Experience in writing/speaking on public policy issues whether in an academic context or to wider audiences. Experience in developing academic programs and events for networking purposes. Recruitment experience for academic or quasi-academic organizations.

Broad experience in software used in the position, examples as follows:

• Recruit/Admissions: Salesforce CRM, Marketing Cloud, Oracle/PeopleSoft, and Etrieve Imaging
• Program Relationship Development: Handshake, Mentor Collective, and Raiser’s Edge

Qualified individuals should be able to articulate a strong commitment to diversity, and have the ability to work effectively with individuals from different backgrounds.

Offers of employment are contingent upon successful completion of a criminal, education, and employment screening. Qualified individuals with criminal histories will be considered for employment in compliance with applicable laws.

This is a Regular, Exempt, 40 hour per week position.

Salary:  Commensurate with experience.

Advertised: Pacific Standard Time
Applications close:

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