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Marketing and Publicity Manager, Center for the Arts

Apply now Job no: 501475
Work type: Regular
Location: Malibu Campus
Categories: Integrated Marketing Communications, Communication/PR/Marketing, Center for the Arts

The marketing and publicity manager promotes and publicizes events hosted by the Lisa Smith Wengler Center for the Arts and the Seaver College Fine Arts Division. The role identifies and develops compelling marketing and communications strategies for internal and external audiences, disseminating them across multiple platforms including print, digital, and social media. This position reports to the associate director of communications and public relations.

The Lisa Smith Wengler Center for the Arts at Pepperdine University includes the 450-seat Smothers Theatre, the 118-seat Raitt Recital Hall, the 100-seat Lindhurst Theatre, and the Frederick R. Weisman Museum of Art. Each season, the marketing and publicity manager supports marketing and publicity efforts for approximately 30 professional presentations a year, 10 Fine Arts Division performances, and 4 museum exhibitions.

Integrated Marketing Communications is directly tasked with supporting the University’s mission and strategic plan by building brand equity, elevating the University’s national reputation, providing strong and consistent institutional message leadership, and implementing effective integrated marketing and communications strategies. The marketing and publicity manager for the Lisa Smith Wengler Center for the Arts fulfills an important role in helping the department accomplish its goals.


  • Communication Strategy - Identify, create, and execute communication strategies that support strategic goals of the Center for the Arts. Manage and help execute communication strategies for flagship events and initiatives. Establish clear tone-of-voice across all Center for the Arts channels and touchpoints. Ensure consistency in all promotional activity. Contribute to the evolution and enhancement of the Center for the Arts voice and story.
  • Content Development - Develop and design copy and messaging strategy for Center for the Arts communications and marketing collateral, including, but not limited to, season brochures, event calendars, print and radio advertising, postcards, fliers, posters, and programs. Oversee all aspects of production and distribution, and assure quality in all written work. Coordinate strategic messaging for digital and print that may arise to support the Center for the Arts and the Seaver College Fine Arts Division. 
  • Public Relations and Social Media - Support Center for the Arts storytelling through amplified public relations and social media engagement. Develop and execute approved publicity programs and campaigns. Develop pitching calendars, including necessary budgeting. Collaborate with social media partners around the University to develop story-driven organic and paid social media that advances brand reputation and engagement. Define ROI measures to quantify public relations effectiveness. Evaluate, advise, and employ publicity analytical tools and software. Maintain Center for the Arts patron mailing and media lists. Evaluate and monitor Center for the Arts advertising and related budgets. 
  • Administrative Support - Assist various Center for the Arts events, both on and off campus. Support and maintain websites related to the Center for the Arts and its events and activities. Coordinate print collateral for Seaver College Fine Arts Division events. 
  • Perform other duties as assigned including but not limited to supporting communications and public relations efforts of the central marketing and communications team.
  • Uphold University mission through work performed.

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Skills and Qualifications

Required: Bachelor’s degree in marketing, communications, public relations, or related field. Experience in marketing and publicity, preferably within a performing arts organization, including creation of strategic marketing campaigns and graphic design experience. A proven ability to work on varying timelines and to maintain flexibility in a fast-paced work environment. Collaborative mindset in order to partner and interface with internal colleagues both in the department and across the University. Creative energy. Superior written and verbal communication skills. Strong project management skills. Demonstrated experience successfully working with peers. Demonstrated success at working under tight deadlines. Experience with Google Workspace, Salesforce Marketing Cloud.

Preferred: Experience with social media content development. Familiarity with SEO policies and measurement. Experience with Adobe Creative Suite, Workfront.

Qualified individuals should be able to articulate a strong commitment to diversity, and have the ability to work effectively with individuals from different backgrounds.

Offers of employment are contingent upon successful completion of a criminal, education, and employment screening. Qualified individuals with criminal histories will be considered for employment in compliance with applicable laws.

This is a Regular, Exempt, 40 hour per week position.

Expected Pay Range: $64,480 per year

The above pay range reflects what Pepperdine University reasonably expects to pay for this position at time of posting. Actual compensation may vary based on relevant factors such as work experience, market conditions, education/training, and skill level. In addition to base pay, Pepperdine offers a robust and highly competitive benefits package.

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